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EcoWorld London Announces Oxbow Launch and Releases New Homes to Market

Jun 2020United Kingdom

EcoWorld London is launching 132 new homes on their Aberfeldy Village site, under a new development name, Oxbow, as part of the wider regeneration of the Aberfeldy area. Inspired by a bow-shaped bend in the river and the land embraced by it, Oxbow sits at an important juncture in East London, an area that is rich in industrial history, and today sees a boost in creative industries on the doorstep.

Set to complete in 2022, phase 3 is within the existing site and sees an evolution of the ‘modern warehouse’ aesthetic. Inspired by the warehouses of East India Docks, Johanna and Gabriel Court weave into the fabric of Poplar’s rich heritage and culture. Located amid a nexus of transport into both Canary Wharf and the City, these apartments provide the perfect home for dwellers working in the capital, or within many of the design studios, digital start-ups and tech labs all now found in thriving East London.

Combined with the provision of extensive landscaped open spaces that include private courtyards, a central green and the western edge of a tree-lined East India Green, Oxbow will be at the heart of a sustainable and dynamic new urban community.

Offering a complete suite of lifestyle amenities, residents of Oxbow will enjoy access to a gym equipped with state-of-the-art Technogym kit, 24-hour concierge service, residents’ work hub, cinema room, café, a GP practice, grocer as well as a new public square.

The homes within Gabriel and Joanna Court are comprised of studio, one- and two-bedroom apartments. The homes are configured to include large windows and light filled living and dining areas, well-sized bedrooms, private balconies, stylish lighting, and underfloor heating. Prices start from £351,000 for studios, £419,000 for one- bedroom apartments and £470,000 for two-bedroom apartments.

The Zone 2 location is close to London City Airport and Canary Wharf, and is served by the East India DLR station and in close proximity to Canning Town underground station, providing rapid access to the City, the West End and Canary Wharf as well as world leading entertainment venue The O2.

Once complete, this mixed-use, mixed-tenure development, developed in partnership with Poplar HARCA housing association, will comprise 1,176 homes for open market sale, Build-to-Rent and affordable housing, delivered across six phases, over ten years. Aberfeldy Street, which will run through the heart of Oxbow, is undergoing a transformation that will see it become home to new up-and-coming creative businesses, creating a vibrant high street with true local character.

Sarah Nolan-Watt, Head of Sales at EcoWorld London, said: “The launch of these homes under the new Oxbow brand is an exciting step in the evolution of the wider Poplar area. Oxbow marks another chapter in our investment in Poplar, an area continuously thriving and improving. EcoWorld London are excited to be creating great new homes, public spaces and a revitalized high street – everything that makes for a thriving new neighbourhood in East London.”

Buyers can register their interest at, email or call 44 (0)20 3933 9158.