A new business development scheme, START HERE, is transforming Aberfeldy Street, in Poplar, by giving the area a brand-new look and providing attractive opportunities for businesses looking for trading space in a post COVID-19 market.

Retail space will be available to local businesses and organisations rent-free, for a one-year trial period with business support being offered to all businesses on the street.

The business development initiative is being led by High Street Works, a multi-disciplinary collaboration between Meanwhile Space CIC and Jan Kattein Architects to deliver high street improvement interventions. The scheme has been commissioned by Aberfeldy LLP, a joint-venture between developer EcoWorld London and housing association Poplar HARCA to ensure that whilst works go on around the Aberfeldy Village project, the street remains a vibrant community, social and commercial hub.

The scheme started in 2019, and while physical improvement works on the street are currently on hold due to restrictions during the COVID-19 pandemic, at least three retail units are open to applications during this time through the scheme’s START HERE programme. Businesses or individuals local to East London are encouraged to apply, to continue to provide a diverse offer that reflects the needs of the community.

Aberfeldy Street is currently home to a mix of retail outlets, including a grocer, tailor, arts hub, a pub, and a youth boxing club. Over 2 years, High Street Works will support local businesses and encourage new ones to the area, as part of wider regeneration in Aberfeldy Village. The improvement works, include street lighting, signs, murals and street art aim to create a diverse and engaging space that the community want to use. The new murals on building frontages have been decorated with designs inspired by fabric donations from local residents.

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