Cheong Heng Leong
Cheong Heng Leong
Chief Executive Officer, International Business (United Kingdom)
Mr Cheong was appointed as Chief Executive Officer, International Business (UK) of Eco World International Berhad on 1 October 2015.
In 2006, he joined the Investor Relations department of S P Setia Berhad (“S P Setia”), responsible for liaising with local and foreign analysts and fund managers through one-on-one meetings, conferences and roadshows in Malaysia, Singapore, Hong Kong, Thailand, Japan, United States and United Kingdom. He was ranked third and second in the Malaysian Investor Relations Association Awards for the Best Investor Relations Professional – Mid Cap in 2010 and 2011 respectively.
He was tasked with additional responsibilities in 2011 where he was responsible for helping the Malaysian consortium of S P Setia, Sime Darby Berhad (“Sime Darby”) and Employee Provident Fund (“EPF”) in identifying and subsequently acquiring the development site for the Battersea Power Station project in Central London. He was the ‘pointman’ responsible for the day-to-day management of the extensive due diligence team of bankers, lawyers, accountants, property and technical consultants.
In 2012, following the successful acquisition of Battersea Power Station, he was promoted to General Manager, Property UK. In recognition of the project knowledge that he had amassed, he was subsequently nominated by S P Setia, Sime Darby and EPF in 2012 to serve as the Chief Strategic Relations Officer of the UK-based Battersea Power Station Development Company Limited, reporting directly to the Chairman.
In September 2015, he left S P Setia to join Eco World Management & Advisory Services (UK) Limited as Chief Executive Officer based in London. In this role, his main responsibilities included identifying new real estate opportunities for the Company and helping to oversee the implementation of the joint-venture (“JV”) developments with Ballymore on behalf of the JV’s majority shareholders. He was instrumental in securing the Company’s majority acquisition of the Willmott Dixon residential development business, which has increased the Company’s business in the United Kingdom by fourfold and created the new company – EcoWorld London.
In January 2019, he was appointed as Chief Executive Officer of EcoWorld London. In the role, he remains as a Board Director of the Company’s JV with Ballymore and be responsible for growing the rapidly expanding EcoWorld London by identifying new real estate opportunities for both private residential and Built-to-Rent whilst also overseeing the existing sites.
Cheong Heng Leong
Chief Executive Officer, International Business (United Kingdom)
Mr Cheong was appointed as Chief Executive Officer, International Business (UK) of Eco World International Berhad on 1 October 2015.
In 2006, he joined the Investor Relations department of S P Setia Berhad (“S P Setia”), responsible for liaising with local and foreign analysts and fund managers through one-on-one meetings, conferences and roadshows in Malaysia, Singapore, Hong Kong, Thailand, Japan, United States and United Kingdom. He was ranked third and second in the Malaysian Investor Relations Association Awards for the Best Investor Relations Professional – Mid Cap in 2010 and 2011 respectively.
He was tasked with additional responsibilities in 2011 where he was responsible for helping the Malaysian consortium of S P Setia, Sime Darby Berhad (“Sime Darby”) and Employee Provident Fund (“EPF”) in identifying and subsequently acquiring the development site for the Battersea Power Station project in Central London. He was the ‘pointman’ responsible for the day-to-day management of the extensive due diligence team of bankers, lawyers, accountants, property and technical consultants.
In 2012, following the successful acquisition of Battersea Power Station, he was promoted to General Manager, Property UK. In recognition of the project knowledge that he had amassed, he was subsequently nominated by S P Setia, Sime Darby and EPF in 2012 to serve as the Chief Strategic Relations Officer of the UK-based Battersea Power Station Development Company Limited, reporting directly to the Chairman.
In September 2015, he left S P Setia to join Eco World Management & Advisory Services (UK) Limited as Chief Executive Officer based in London. In this role, his main responsibilities included identifying new real estate opportunities for the Company and helping to oversee the implementation of the joint-venture (“JV”) developments with Ballymore on behalf of the JV’s majority shareholders. He was instrumental in securing the Company’s majority acquisition of the Willmott Dixon residential development business, which has increased the Company’s business in the United Kingdom by fourfold and created the new company – EcoWorld London.
In January 2019, he was appointed as Chief Executive Officer of EcoWorld London. In the role, he remains as a Board Director of the Company’s JV with Ballymore and be responsible for growing the rapidly expanding EcoWorld London by identifying new real estate opportunities for both private residential and Built-to-Rent whilst also overseeing the existing sites.