Yap Foo Leong - Key Management

Tan Cheng Yong

Head of Global Development Operations

  • Mr Tan was appointed as Chief of Design & Planning of Eco World International Berhad on 1 January 2016 and redesignated as the Head of Global Development Operations on 1 March 2018.

  • He began his professional working life in 1984, where he spent eight years as an architect in the United Kingdom. He worked with the Greater London Council, Michael Haskoll Associates and Chapman Taylor Partners, focusing on general architecture design and detailing, contract administration as well as accumulating extensive experience and knowledge in the design and building of major shopping malls in the United Kingdom.

  • In 1992, he returned to Malaysia to join the Lion Group as General Manager for Commercial and Integrated Developments Division. As the General Manager for that division, he was instrumental in ensuring the success of the entire operational process within the property development value chain for the projects including shopping malls, hotels, serviced apartments, office towers and integrated township developments.

  • Thereafter, he joined S P Setia Berhad as a Project Director in 2011 and was later promoted to the position of Senior Project Director in 2012. He oversaw the execution of the KL Eco City project, an integrated mixed commercial and residential development in Malaysia. He also led a team in conceptualising the development master plan for S P Setia Berhad’s proposed Setia Federal Hill project.

  • In addition, he was appointed by Battersea Power Station Development Company Limited to be a member of the Tender Committee in 2012. As a member of the Tender Committee, he oversaw the technical aspects of the Battersea Power Station project such as procurement and technical due diligence. He was also the Chief Design Review Officer of Battersea Power Station Development Company Limited responsible for overseeing the project design and product development across all its development phases.

  • Currently, he oversees the execution of Eco World International Berhad projects in United Kingdom and Australia.

Tan Swee Peng - Key Management

Melissa Tan Swee Peng

Chief Financial Officer

  • Melissa was appointed as Chief Financial Officer of Eco World International Berhad on 1 September 2016 overseeing the corporate and finance related matters.

  • Melissa started her career with the internal audit department of Sunway Holdings Berhad (now known as Sunway Berhad). In 2001, she joined the corporate finance department of Aseambankers Malaysia Berhad (now known as Maybank Investment Bank Berhad). During her six-year tenure in Maybank Investment Bank Berhad, she was involved in various corporate transactions specialising in mergers and acquisitions, take-overs and equity fund raising activities.

  • Subsequently, Melissa joined S P Setia Berhad in 2007 as a Senior Manager within the Corporate Finance Department. She was the primary person assisting the Head of Corporate Finance and thereafter the Chief Financial Officer in the implementation of S P Setia Berhad’s financial strategies. She implemented two major placement exercises which raised in total more than RM1.8 billion and played a direct role in securing regulatory approvals and advising on corporate finance related matters. In 2013, she was promoted to Head of Corporate Finance overseeing corporate financial planning where she anchored the equity and debt capital market functions along with the regulatory compliance on corporate finance matters. Under her stewardship, S P Setia Berhad successfully completed the issuance of a RM700 million Sukuk Musharakah Programme which clinched two Islamic finance awards, namely the Perpetual Deal of the Year and Musharakah Deal of the Year in 2014.

  • In April 2014, Melissa joined Eco World Development Group Berhad as the Head of Corporate Finance primarily responsible for the Eco World Development Group Berhad’s corporate financial planning and she was leading the Initial Public Offering exercise of Eco World International Berhad. Within a span of approximately two years, Melissa spearheaded the implementation of six major corporate transactions involving acquisitions and joint venture arrangements, which enabled Eco World Development Group Berhad to increase its landbank from 1,017 acres in 2013 to 7,443 acres by 31 October 2015 and facilitated a RM2.8 billion equity fund raising for its growth and expansion plans.

Tan Swee Peng - Key Management

Melissa Tan Swee Peng

Chief Financial Officer

  • Melissa was appointed as Chief Financial Officer of Eco World International Berhad on 1 September 2016 overseeing the corporate and finance related matters.

  • Melissa started her career with the internal audit department of Sunway Holdings Berhad (now known as Sunway Berhad). In 2001, she joined the corporate finance department of Aseambankers Malaysia Berhad (now known as Maybank Investment Bank Berhad). During her six-year tenure in Maybank Investment Bank Berhad, she was involved in various corporate transactions specialising in mergers and acquisitions, take-overs and equity fund raising activities.

  • Subsequently, Melissa joined S P Setia Berhad in 2007 as a Senior Manager within the Corporate Finance Department. She was the primary person assisting the Head of Corporate Finance and thereafter the Chief Financial Officer in the implementation of S P Setia Berhad’s financial strategies. She implemented two major placement exercises which raised in total more than RM1.8 billion and played a direct role in securing regulatory approvals and advising on corporate finance related matters. In 2013, she was promoted to Head of Corporate Finance overseeing corporate financial planning where she anchored the equity and debt capital market functions along with the regulatory compliance on corporate finance matters. Under her stewardship, S P Setia Berhad successfully completed the issuance of a RM700 million Sukuk Musharakah Programme which clinched two Islamic finance awards, namely the Perpetual Deal of the Year and Musharakah Deal of the Year in 2014.

  • In April 2014, Melissa joined Eco World Development Group Berhad as the Head of Corporate Finance primarily responsible for the Eco World Development Group Berhad’s corporate financial planning and she was leading the Initial Public Offering exercise of Eco World International Berhad. Within a span of approximately two years, Melissa spearheaded the implementation of six major corporate transactions involving acquisitions and joint venture arrangements, which enabled Eco World Development Group Berhad to increase its landbank from 1,017 acres in 2013 to 7,443 acres by 31 October 2015 and facilitated a RM2.8 billion equity fund raising for its growth and expansion plans.

Tan Cheng Yong - Key Management

Yap Foo Leong

Chief Executive Officer, International Business (Australia)

  • Mr Yap was appointed as Chief Executive Officer, International Business (Australia) of Eco World International Berhad on 1 July 2014, in charge of development in Australia projects.

  • He first started work in 1981 with the Hong Leong group of companies in Malaysia and held various positions until 1987. His last posting was in Hume Fibreboard Sdn Bhd as the Finance Manager until he left to join Gamuda Berhad in 1993. In year 2000, he was transferred to Syarikat Pengeluar Air Sungai Selangor as the Senior Manager, in charge of finance.

  • In early 2001, he migrated to Australia where he joined Dealruby Pty Ltd which is part of the Richbout Group as a Director overseeing the entire spectrum of the group’s business, mainly in property development and management. Besides property management, he also implemented projects and was involved in various activities from site identification to successful marketing of properties and controlling of overall cost and quality.

  • He left Dealruby Pty Ltd in July 2014 and joined Eco World Sydney Development Pty Ltd as the Chief Executive Officer, International Business (Australia). He was instrumental in identifying the West Village, Parramatta project and conducted due diligence on the site. His main responsibility is to identify new projects and expand the EcoWorld International brand as well as to build the EcoWorld team in Australia. He also oversees the overall operations of the West Village, Parramatta project.

Tan Cheng Yong - Key Management

Yap Foo Leong

Chief Executive Officer, International Business (Australia)

  • Mr Yap was appointed as Chief Executive Officer, International Business (Australia) of Eco World International Berhad on 1 July 2014, in charge of development in Australia projects.

  • He first started work in 1981 with the Hong Leong group of companies in Malaysia and held various positions until 1987. His last posting was in Hume Fibreboard Sdn Bhd as the Finance Manager until he left to join Gamuda Berhad in 1993. In year 2000, he was transferred to Syarikat Pengeluar Air Sungai Selangor as the Senior Manager, in charge of finance.

  • In early 2001, he migrated to Australia where he joined Dealruby Pty Ltd which is part of the Richbout Group as a Director overseeing the entire spectrum of the group’s business, mainly in property development and management. Besides property management, he also implemented projects and was involved in various activities from site identification to successful marketing of properties and controlling of overall cost and quality.

  • He left Dealruby Pty Ltd in July 2014 and joined Eco World Sydney Development Pty Ltd as the Chief Executive Officer, International Business (Australia). He was instrumental in identifying the West Village, Parramatta project and conducted due diligence on the site. His main responsibility is to identify new projects and expand the EcoWorld International brand as well as to build the EcoWorld team in Australia. He also oversees the overall operations of the West Village, Parramatta project.

Cheong Heng Leong - Key Management

Cheong Heng Leong

Chief Executive Officer, International Business (United Kingdom)

  • Mr Cheong was appointed as Chief Executive Officer, International Business (United Kingdom) of Eco World International Berhad on 1 October 2015, in charge of development in United Kingdom projects.

  • In 2006, he joined the Investor Relations department of S P Setia Berhad, responsible for liaising with local and foreign analysts and fund managers through one-on-one meetings, conferences and roadshows in Malaysia, Singapore, Hong Kong, Thailand, Japan, the United States and the United Kingdom. He was ranked third and second in the Malaysian Investor Relations Association Awards for the Best Investor Relations Professional – Mid Cap in 2010 and 2011 respectively.

  • He was tasked with additional responsibilities in 2011 where he was responsible for helping the Malaysian consortium of S P Setia Berhad, Sime Darby Berhad and Employees Provident Fund in identifying and subsequently acquiring the development site for the Battersea Power Station project in Central London. He was the ’point man’ responsible for the day-to-day management of the extensive due diligence team of bankers, lawyers, accountants, property and technical consultants.

  • Following the successful acquisition of Battersea Power Station, he was promoted in 2012 to be the General Manager, Property United Kingdom. In recognition of the project knowledge that he had amassed, he was subsequently nominated by S P Setia Berhad, Sime Darby Berhad and Employees Provident Fund in 2012 to serve as the Chief Strategic Relations Officer of the United Kingdom-based Battersea Power Station Development Company Limited, reporting directly to the Chairman.

  • He resigned from his position as General Manager, Property United Kingdom of S P Setia Berhad and Chief Strategic Relations Officer of Battersea Power Station Development Company Limited in September 2015 to join Eco World Management & Advisory Services (UK) Limited as Chief Executive Officer and was based in London. His main responsibilities include identifying new real estate opportunities for Eco World International Berhad and helping to oversee the implementation of the joint venture developments with Ballymore on behalf of the joint venture’s majority shareholders.

  • He was instrumental in securing the majority acquisition of the Willmott Dixon Holdings Limited’s residential development business, which potentially increases Eco World International Berhad’s business in the United Kingdom by fourfold.

Cheong Heng Leong - Key Management

Cheong Heng Leong

Chief Executive Officer, International Business (United Kingdom)

  • Mr Cheong was appointed as Chief Executive Officer, International Business (United Kingdom) of Eco World International Berhad on 1 October 2015, in charge of development in United Kingdom projects.

  • In 2006, he joined the Investor Relations department of S P Setia Berhad, responsible for liaising with local and foreign analysts and fund managers through one-on-one meetings, conferences and roadshows in Malaysia, Singapore, Hong Kong, Thailand, Japan, the United States and the United Kingdom. He was ranked third and second in the Malaysian Investor Relations Association Awards for the Best Investor Relations Professional – Mid Cap in 2010 and 2011 respectively.

  • He was tasked with additional responsibilities in 2011 where he was responsible for helping the Malaysian consortium of S P Setia Berhad, Sime Darby Berhad and Employees Provident Fund in identifying and subsequently acquiring the development site for the Battersea Power Station project in Central London. He was the ’point man’ responsible for the day-to-day management of the extensive due diligence team of bankers, lawyers, accountants, property and technical consultants.

  • Following the successful acquisition of Battersea Power Station, he was promoted in 2012 to be the General Manager, Property United Kingdom. In recognition of the project knowledge that he had amassed, he was subsequently nominated by S P Setia Berhad, Sime Darby Berhad and Employees Provident Fund in 2012 to serve as the Chief Strategic Relations Officer of the United Kingdom-based Battersea Power Station Development Company Limited, reporting directly to the Chairman.

  • He resigned from his position as General Manager, Property United Kingdom of S P Setia Berhad and Chief Strategic Relations Officer of Battersea Power Station Development Company Limited in September 2015 to join Eco World Management & Advisory Services (UK) Limited as Chief Executive Officer and was based in London. His main responsibilities include identifying new real estate opportunities for Eco World International Berhad and helping to oversee the implementation of the joint venture developments with Ballymore on behalf of the joint venture’s majority shareholders.

  • He was instrumental in securing the majority acquisition of the Willmott Dixon Holdings Limited’s residential development business, which potentially increases Eco World International Berhad’s business in the United Kingdom by fourfold.

Dato' Norhayati Binti Subali - Key Management

Dato' Norhayati Binti Subali

Chief of Global Sales & Marketing

  • Dato’ Norhayati was appointed as Chief of Sales & Marketing of Eco World International Berhad on 1 August 2015 and redesignated as the Chief of Global Sales & Marketing on 1 March 2018.

  • Upon graduation in 1987, she joined Juru Bena Tenaga Sdn Bhd as a Marketing Executive and left in 1990 to join Syarikat Kemajuan Jerai Sdn Bhd as an Assistant Manager, Sales and Marketing. When Syarikat Kemajuan Jerai Sdn Bhd was injected into S P Setia Berhad via a reverse take-over in 1995, she was promoted to the position of Assistant General Manager, Property Central, a position she held until 2002.

  • She was later promoted to the position of General Manager, Property Central and held that position for seven years. She was responsible for master planning, marketing, sales and implementation of the Setia Alam project in Shah Alam as well as quality control.

  • Dato’ Norhayati was promoted to Divisional General Manager, Luxury Residences and Group Marketing in 2009. In this role, she oversaw the marketing of high-end luxury high-rise condominium known as “Setia Sky Residences” in Kuala Lumpur.

  • She was promoted to the position of Divisional General Manager, Group Marketing and International Properties in 2012. Her role included planning and implementation of marketing and sales strategies for the Group Marketing and International Properties Division as well as overseeing the brand building, approves marketing collaterals and ensures the alignment of the brand in new overseas markets.

  • With S P Setia Berhad’s venture into overseas markets such as Australia and the United Kingdom, she was actively involved in the marketing campaigns of the Group’s international properties not only in Malaysia but also in the region. She led the team that researched and identified development features that would be attractive to Malaysian investors in the United Kingdom and Australia. She led the team which was responsible in setting up the Setia International Centre located in Kuala Lumpur.

  • She was appointed as Managing Director of Battersea Power Station Malaysia Sdn Bhd in 2012. In this capacity, she was primarily responsible for coordinating the global sales launches of the Battersea Power Station project.

  • Currently, she is responsible for the development of the marketing strategies and execution of the sales programmes for international projects.

Dato' Norhayati Binti Subali - Key Management

Dato' Norhayati Binti Subali

Chief of Global Sales & Marketing

  • Dato’ Norhayati was appointed as Chief of Sales & Marketing of Eco World International Berhad on 1 August 2015 and redesignated as the Chief of Global Sales & Marketing on 1 March 2018.

  • Upon graduation in 1987, she joined Juru Bena Tenaga Sdn Bhd as a Marketing Executive and left in 1990 to join Syarikat Kemajuan Jerai Sdn Bhd as an Assistant Manager, Sales and Marketing. When Syarikat Kemajuan Jerai Sdn Bhd was injected into S P Setia Berhad via a reverse take-over in 1995, she was promoted to the position of Assistant General Manager, Property Central, a position she held until 2002.

  • She was later promoted to the position of General Manager, Property Central and held that position for seven years. She was responsible for master planning, marketing, sales and implementation of the Setia Alam project in Shah Alam as well as quality control.

  • Dato’ Norhayati was promoted to Divisional General Manager, Luxury Residences and Group Marketing in 2009. In this role, she oversaw the marketing of high-end luxury high-rise condominium known as “Setia Sky Residences” in Kuala Lumpur.

  • She was promoted to the position of Divisional General Manager, Group Marketing and International Properties in 2012. Her role included planning and implementation of marketing and sales strategies for the Group Marketing and International Properties Division as well as overseeing the brand building, approves marketing collaterals and ensures the alignment of the brand in new overseas markets.

  • With S P Setia Berhad’s venture into overseas markets such as Australia and the United Kingdom, she was actively involved in the marketing campaigns of the Group’s international properties not only in Malaysia but also in the region. She led the team that researched and identified development features that would be attractive to Malaysian investors in the United Kingdom and Australia. She led the team which was responsible in setting up the Setia International Centre located in Kuala Lumpur.

  • She was appointed as Managing Director of Battersea Power Station Malaysia Sdn Bhd in 2012. In this capacity, she was primarily responsible for coordinating the global sales launches of the Battersea Power Station project.

  • Currently, she is responsible for the development of the marketing strategies and execution of the sales programmes for international projects.

Yap Foo Leong - Key Management

Tan Cheng Yong

Head of Global Development Operations

  • Mr Tan was appointed as Chief of Design & Planning of Eco World International Berhad on 1 January 2016 and redesignated as the Head of Global Development Operations on 1 March 2018.

  • He began his professional working life in 1984, where he spent eight years as an architect in the United Kingdom. He worked with the Greater London Council, Michael Haskoll Associates and Chapman Taylor Partners, focusing on general architecture design and detailing, contract administration as well as accumulating extensive experience and knowledge in the design and building of major shopping malls in the United Kingdom.

  • In 1992, he returned to Malaysia to join the Lion Group as General Manager for Commercial and Integrated Developments Division. As the General Manager for that division, he was instrumental in ensuring the success of the entire operational process within the property development value chain for the projects including shopping malls, hotels, serviced apartments, office towers and integrated township developments.

  • Thereafter, he joined S P Setia Berhad as a Project Director in 2011 and was later promoted to the position of Senior Project Director in 2012. He oversaw the execution of the KL Eco City project, an integrated mixed commercial and residential development in Malaysia. He also led a team in conceptualising the development master plan for S P Setia Berhad’s proposed Setia Federal Hill project.

  • In addition, he was appointed by Battersea Power Station Development Company Limited to be a member of the Tender Committee in 2012. As a member of the Tender Committee, he oversaw the technical aspects of the Battersea Power Station project such as procurement and technical due diligence. He was also the Chief Design Review Officer of Battersea Power Station Development Company Limited responsible for overseeing the project design and product development across all its development phases.

  • Currently, he oversees the execution of Eco World International Berhad projects in United Kingdom and Australia.

Sorry !

This website is only viewable in portrait mode.