Yap Foo Leong - Key Management Tan Swee Peng - Key Management

Yap Foo Leong

Chief Executive Officer, International Business (Australia)

  • Responsible for the identification of new projects and to expand the Eco World International brand as well as to build the ECOWORLD team in Australia. He also oversees the overall operations of the West Village, Parramatta project

  • Joined Dealruby Pty Ltd as a director for close to 14 years and oversaw the entire spectrum of the group’s business, mainly in property development and management

  • Instrumental in identifying the West Village, Parramatta project and conducted due diligence on the site

Melissa Tan Swee Peng

Chief Financial Officer

  • Oversees the corporate and finance related matters as the Chief Financial Officer in EWI

  • More than 18 years of experience in corporate financial management with 9 years in the real estate sector, 6 years in investment banking and 3 years in internal auditing

  • Helmed the corporate finance division of S P Setia where she anchored the equity and debt capital market functions along with regulatory compliance on corporate finance matters. She subsequently led all of EW Berhad’s corporate debt funding and project financing transactions, as well as spearheaded the implementation of six major corporate transactions involving acquisitions and joint venture arrangements which increased the landbank of EW Berhad Group from 1,017 acres in 2013 to 7,443 acres by 31 October 2015

Tan Swee Peng - Key Management Tan Cheng Yong - Key Management

Melissa Tan Swee Peng

Chief Financial Officer

  • Oversees the corporate and finance related matters as the Chief Financial Officer in EWI

  • More than 18 years of experience in corporate financial management with 9 years in the real estate sector, 6 years in investment banking and 3 years in internal auditing

  • Helmed the corporate finance division of S P Setia where she anchored the equity and debt capital market functions along with regulatory compliance on corporate finance matters. She subsequently led all of EW Berhad’s corporate debt funding and project financing transactions, as well as spearheaded the implementation of six major corporate transactions involving acquisitions and joint venture arrangements which increased the landbank of EW Berhad Group from 1,017 acres in 2013 to 7,443 acres by 31 October 2015

Tan Cheng Yong

Chief of Design & Planning

  • Responsible in overseeing EWI’s property development projects

  • Over 30 years of experience in the property industry with more than 8 years and more than 22 years in architecture and property development, respectively

Tan Cheng Yong - Key Management Norhayati Binti Subali - Key Management

Tan Cheng Yong

Chief of Design & Planning

  • Responsible in overseeing EWI’s property development projects

  • Over 30 years of experience in the property industry with more than 8 years and more than 22 years in architecture and property development, respectively

Norhayati Binti Subali

Chief of Sales & Marketing

  • Responsible for the development of the marketing strategies and execution of the sales programmes for EWI’s property development projects

  • Over 20 years of experience in sales and marketing of property development projects, both locally and internationally

  • Involved in the planning and implementation of marketing and sales strategies for the S P Setia group, the brand building of S P Setia, approving marketing collaterals and ensuring the alignment of the S P Setia’s brand in new overseas markets

Norhayati Binti Subali - Key Management Cheong Heng Leong - Key Management

Norhayati Binti Subali

Chief of Sales & Marketing

  • Responsible for the development of the marketing strategies and execution of the sales programmes for EWI’s property development projects

  • Over 20 years of experience in sales and marketing of property development projects, both locally and internationally

  • Involved in the planning and implementation of marketing and sales strategies for the S P Setia group, the brand building of S P Setia, approving marketing collaterals and ensuring the alignment of the S P Setia’s brand in new overseas markets

Cheong Heng Leong

Chief Executive Officer, International Business (U.K.)

  • Based in London and responsible for identifying new real estate opportunities for the Company, and overseeing the implementation of the joint-venture development with Ballymore on behalf of the joint venture’s majority shareholders

  • Approximately 10 years experience in the property industry with more than 5 years of experience within the U.K. property market

  • Following the successful acquisition of Battersea Power Station, he was triple-promoted by S P Setia in 2012 to General Manager, Property U.K., making him the fastest-promoted and youngest general manager in the company at the point of time

Cheong Heng Leong - Key Management Yap Foo Leong - Key Management

Cheong Heng Leong

Chief Executive Officer, International Business (U.K.)

  • Based in London and responsible for identifying new real estate opportunities for the Company, and overseeing the implementation of the joint-venture development with Ballymore on behalf of the joint venture’s majority shareholders

  • Approximately 10 years experience in the property industry with more than 5 years of experience within the U.K. property market

  • Following the successful acquisition of Battersea Power Station, he was triple-promoted by S P Setia in 2012 to General Manager, Property U.K., making him the fastest-promoted and youngest general manager in the company at the point of time

Yap Foo Leong

Chief Executive Officer, International Business (Australia)

  • Responsible for the identification of new projects and to expand the Eco World International brand as well as to build the ECOWORLD team in Australia. He also oversees the overall operations of the West Village, Parramatta project

  • Joined Dealruby Pty Ltd as a director for close to 14 years and oversaw the entire spectrum of the group’s business, mainly in property development and management

  • Instrumental in identifying the West Village, Parramatta project and conducted due diligence on the site

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